Most brands realize that when it comes to marketing, it’s vital to “test and learn, test and learn, and a test and learn some more.” Split testing, or A/B testing, your marketing efforts is helpful for determining what practices are the most effective in reaching your goals.
Let’s take one marketing example to apply how this would work: email marketing.
Five items to consider testing when investing in email marketing efforts:
- Subject Lines: If your email has an offer, or a newsletter, or a blog post – consider testing different subject lines to see which ones get more open rates. For example consider tweaking the subject lines for personalization, region, or just persuasive verbage. TIP: keep it under 50 characters.
- Images: Consider two different images in the email body to which ones may help persuade the reader to click through to the content. For example is it an individual in the image or the product that helps persuade the reader to click through or perform your call to action.
- Opening Paragraphs: Most individuals preview emails in their inbox before opening which includes the first couple sentences of the opening paragraph of the email. Focus on making these two sentences the most appealing and reiterating the subject line in some shape or form to reinforce why they looked in the first place.
To read my other 3 items to test which include opening paragraphs, CTAs, and the day and times to send out the emails, read my full post on Startup Fashion.
Image Source: http://tweakyourbiz.com/marketing/2012/03/23/10-reasons-your-business-should-use-email-marketing/
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