Video content isn’t a new trend, but it’s definitely being adopted more often by brands as the value and engagement has increased with social media and blog content — especially fashion brands, in order to tell their story.

The value of video content is growing exponentially in this visual world of social media and content.

Hot Example: Just look at Burberry and how they utilize YouTube videos and streaming videos throughout their Facebook page. They give their Facebook fans the chance to have insider content on their campaigns and runway shows, as well as be there live and “front row.”

Or if you want to get really tech-sexy: Add video to your in-store experience like Burberry did below.

 

Why should your fashion brand embrace video content?

Drive Commerce

YouTube videos are great for driving action if used properly. If your budget doesn’t allow for youtube annotations (driving to products and services) then embedding video content on social sites or a blog is a great alternative. It’s easier to drive to commerce and doesn’t cost a pretty penny to do so. Note – Videos are great for sharing a sneak peek into a new product line; how a line was made; a runway show; and of course enticing the viewer/customer to “want” – no, “need” your product.

Engage

Fans, especially loyal fans of fashion brands, want the inside scoop of the latest and greatest coming down the pike. And when there’s a sale – they want to be the first to know.

Gap on Facebook does a great job of letting friends know when something is new, when there’s a sale coming up, and when there’s an online exclusive.

Read more on how you can engage with video content; and my third tip on how to take advantage of video for your fashion brand on my original full post on Startup Fashion.

Photo Sources: Fast Company

Can’t help but be intrigued by this project — who will be most influential? I hope it’s not some fluff person who wins due to having a bazillion fans/followers. I hope Fast Company keeps the respect they have earned from me by choosing a person who truly deserves such honor.

What’s even cooler? They get to be on the cover of November’s Issue. Kick ass.

Do you subscribe to magazines the old-school snail mail way? Or do you get the digital version sent to you via email? I cannot help but still enjoy turning each glossy page filled with a ridiculous amount of advertisements…and then the other day I was trying to decide whether or not to subscribe to Fast Company. I paused when I was about to subscribe via snail mail thinking I can get all the cool articles right on the website and via email rather than having 50+ issues stacked up on my nightstand collecting dust, as they hope to be opened and taken on the T on my way to be work. It is a never ending battle for me as I do not see myself w/ an iPad (yet), so as for now I am becoming a fairly regular digital reader (thanks to Google Reader) but also enjoy my stack of magazines that I can just throw in my bag on the way to work, dinner, and/or on my future apartment balcony where I sit on my lounge chair taking in the short yet splendid Boston summer.

Where do you stand?