As I entered Island Creek Oyster Bar in Kenmore Square with a girlfriend of mine, I was impressed with the layout, decor, and atmosphere. Then the hostess spoke – and it was all ruined. Just kidding. Actually the two hostesses were delightfully polite and were able to seat us sooner than we expected. We took seats at the oyster bar further back — which gave us a great view of everyone who entered and was seated — and of course of the delicious oysters being shucked. The bartender who served us was not only kind and knowledgeable about the oysters, menu, and wine list, but very attentive, well-mannered, and a joy to be seated near. And by the time we were stuffed and ready to be rolled out of the restaurant, the chef came out to speak with us. Now I must say, I felt slightly like royalty at this restaurant, and it was only my first visit.

What’s my point, you ask? Great customer service is key to bringing about a loyal consumer. Everyone who I encountered in the restaurant was polite, friendly and a pleasure to speak with. There was not one person who did not smile and say hello. Thus, whatever brand you may be – a hotel, a retail store, a website, a phone company, a law firm, or a restaurant — customer service is not only a key point in consumer loyalty, but a necessity. As I had mentioned in my previous post about Amazon, it was the “service” that made me “loyal.”

Thank you Island Creek Oyster Bar – you have a fan in me. And to all those out there who wonder how they can win over more consumers who will speak praises, just walk into this restaurant and learn.