Contrary to popular opinion, creating and implementing a social media strategy for your business is not free. There are several things that your brand needs to consider and set up a budget for in order to have a consistent and loyal social media presence and following.
Here are 3 Things to Include in Your Brand’s Social Media Marketing Budget
Content Generation
Social media needs great content in order to do well and gain a loyal audience. You want your followers to be consistently excited for your tweets, posts, pins, snaps, and blog articles.
If you alone are not able to constantly produce this engaging and visually appealing content,you are going to need a person or people to help you write articles and edit them as well as create great video and beautiful graphics.
There could also be the need for stock imagery, or fun things like interactive visuals (through services like Thinglink or Stipple) to make your content more engaging.
Community Management
Social media is not about posting it and walking away. Channels like Facebook, Twitter, Instagram, Vine, Pinterest, and others require constant moderation.
This moderation can include (but not limited to): comments, competitive listening, and what’s happening in real time so that your brand can take advantage and distribute the right content to your audience at the right time.
In short – this takes at minimum one dedicated person to do this every day (along with moderation tools which could have a monthly fee to help to somewhat streamline this process).