Do you “pin it” or do you “fancy it” or both? Pinterest may be kicking butt and taking names when it comes to members of the Pinterest community but does that give them the championship belt? Let’s assess the uniqueness and differences of both platforms.
Unique Traits and Differences: How Each Wins
Both are similar in that they provide a social community to share various interests in a visual manner including but limited to wedding plans, fashion, home décor, blog posts, infographics. However, on The Fancy people can also purchase what they see right from the site, rather than having to go to the store site to browse and purchase. What’s the benefit? Allowing brands to be where their consumers are and allowing point of purchase to be at their fingertips rather than a few clicks away. This is not to say that Pinterest isn’t valuable. It has a huge community of people and marketers realize the gold mine that it provides — especially for referral traffic to their blogs, websites, and more.
To read more on what distinguishes the two visual social networks, check out my full original post on the Startup Fashion blog. Thanks!