I am going on a travel seminar for my MBA program to Sao Paulo and Rio de Janiero, Brazil from January 9 – 18. We are mainly focusing on the economic state of the companies in these two major cities. However, since I am concentrating on marketing, this prompted me to wonder how social media is thriving in Brazil and what applications are most prevalent. Trusty google pointed me to a a few articles and blogs on the subject (http://bit.ly/7krz8a and http://bit.ly/4p9kKS specifically).

Social Media is indeed spreading like wildfire, as in the U.S., especially in the major city of Sao Paulo – “Brazil’s New York City”.  As for applications that are doing well, Orkut appears to be the leader (3rd most accessed internet domain), but Twitter and others are not far behind. Brazil is not only kicking butt at an economic standpoint, but is showing the World that the country has a lot to offer in other realms, such as marketing, too.

I recommend checking out these articles and other they mention if you are intrigued about Brazil and social media. Farewell, until I return from 80 degree days and the sunny beaches.

Where I will be in a couple days...