Graphedge Offers Detailed Twitter Analytics and Follower Analysis [Product Review]

The company to keep on your radar: Graphedge. Why? They went live a year and a half ago and are providing great analytical tools for marketing agencies and marketing departments for brands across the nation. They have two tools that are great to have in your back pocket (and another one coming out soon), which can assist with Twitterfollowers (Graphedge Followers) and Twitter campaigns (Graphedge Pro). Want to know more? I had the pleasure of getting the inside scoop when I spoke with one of the awesome Graphedge peeps, and now I’ll share the scoop on their two products and how they can help you and your brand marketing.

Graphedge Followers:

Fun Fact: Was developed because of pain points consumers had regarding tracking Twitter for clients. Agencies wanted it, Graphedge made it.

  • Quick and simple sign up – Pay and you have the product.
  • Unlike other products which may just identify a Tweet and how far that Tweet went, Graphedge goes beyond the individual Tweet because that they believe tracking each  individual Tweet is futile and time consuming. Instead, they help agencies and brands look for a pattern. Graphedge Followers does an aggregate of all the Tweeting that you or your competitor (or whoever) has done recently and measures the metrics in response to those aggregate averages. Thus, it measures the engagements and correlates those numbers to actions you are taking. Basically, it goes beyond most free tracking products available.
  • This product also has the ability to track the lifespan of every individual follower.
  • Great to see who’s following you, dropping you, and why they are dropping you. Thus, you can see when you were dropped and can correlate with what was going on during that particular time span and see what went right/wrong in order to revise any marketing strategy if necessary.
  • In short, it helps to build a clearer picture of what’s going on in Twitter for you or your client, your brand, etc.

Graphedge Pro:

  • Sign up and Graphedge also works with each agency/brand in order to assist with the campaign they are working on. Hands on assistance in order to guide and execute.
  • The campaign product (in comparison to the Follower product) is in greater granular detail.
  • It captures every single Tweet in order to look and process. Thus it is not just about counting up Tweets, but goes deeper into the sentiment analysis of each Tweet.
  • Great for finding the influencers in your market and using them in your campaign efforts.
  • Find out how your company/client Tweets are spreading and what impact each Tweet is having.
  • In short, this product gets to the root of the analytics behind your Tweets and how you can revise, expand, and/or improve your campaign.
  • In the words of Graphedge — “The Campaign Tracking tool captures every tweet for a series of keywords. From this set of data we create metrics about the tweets, the users who tweeted them, their sentiment, when they tweeted, etc. For select clients we generate a credible  ”Estimated Impressions” metric, which clients use to calculate ROI and/or CPM. Emphasis on “credible”… competitors’ methodologies for generating these numbers are frequently dubious and/or opaque.”

 

Try out Graphedge for yourself, if you are an agency and/or marketing department for a brand that is looking for a unique and in-depth analysis tool for your or your client’sTwitter handle. And if you have tried it, share your experience and how you feel the product benefited you or could be better.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note: this post was originally written for oneforty, which was acquired by Hubspot. 

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