It’s been a minute and it’s because there’s a lot going on in the web, social and AI world.
Want to keep up with me? You can find me over on substack here.
And on basically any social network as Pam Sahota.
See you you around the social and AI block.
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As we approach the dynamic landscape of 2024, strategic marketing has never been more crucial. Let’s dive into a comprehensive strategy framework, equipping you with the tools to navigate emerging trends, leverage cutting-edge technologies, and maximize impact. From data-driven decision-making to fostering authentic connections, here’s your starter guide to elevating your strategic marketing game in 2024 with your integrated marketing teams.
- Data-Driven Decision Making:
- Emphasize the strategic importance of data and insights within your content and campaign planning/execution
- Discuss how a robust data analytics strategy can inform customer insights, refine targeting, and optimize campaign performance for maximum ROI.
- Integrated Omnichannel Approach:
- Advocate for an omnichannel marketing strategy that seamlessly integrates various channels for a cohesive brand experience with one inclusive message that separates you from the other cats.
- Showcase successful case studies and testimonials that make you stand out amongst the crowd
- Strategic Advocate and Influencer Collaborations:
- Curate your advocates and influencers within your integrated campaign strategy aligned with brand values and target audience.
- Ensure you foster long-term relationships that go beyond one-off collaborations to build authenticity and credibility.
- Agile Marketing for Rapid Adaptation:
- Introduce the concept of agile marketing and its role in responding quickly to changing market dynamics. Ex. If your social post doesn’t work – change your tactics.
- This also helps to stay ahead of trends, adapt to consumer behavior shifts, and capitalize on emerging opportunities.
- Strategic Content Marketing for Thought Leadership:
- Capitalize on the value of thought leadership in establishing brand authority.
- Create a focus on providing value and addressing audience pain points, can position a brand as an industry leader.
- Predictive Personalization:
- It’s not a one fits all approach, consider predictive personalization in marketing efforts.
- Leverage AI and machine learning to anticipate customer needs, deliver personalized experiences, and enhance overall customer satisfaction.
In this ever changing landscape strategic planning is the linchpin for success. By adopting a data-driven approach, embracing an integrated omnichannel strategy, cultivating strategic influencer collaborations, practicing agile marketing, prioritizing thought leadership through content, and implementing predictive personalization, marketers can position themselves strategically for success in 2024. This framework ensures not only adaptation to the ever-evolving marketing terrain but also the ability to proactively shape and influence it.
Now it’s on you!
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NFTs – also known as non-fungible tokens – are defined by Invetopedia as “cryptographic assets on a blockchain with unique identification codes and metadata that distinguish them from each other.”
Tons of B2C brands are taking advantage including Starbucks, fashion brands, bands for concerts, and more. So why bother caring in the B2B world?
Recently I wrote about the metaverse and how NFTs are utilized and what came to mind most when it comes to brands and this new tool in marketing is events. The metaverse is one location, but in real life events or brand events such as live streams can utilize NFTs as well.
B2B Brands can utilize NFTs with potentially the following:
- Event admission with NFT
- Event bonus content
- Brand loyalty created through NFT in wallet
- Brand ambassadorship through specific NFT in wallet
- Utilizing the cool factor of the popular types of NFTs
- Partnerships with other brands who are already in the space vs starting from scratch
- Partnering with creators who have made an impact vs creating your own
It’s not about you in the space, it’s about the person who carries the NFT in their wallet, and what it means to them. What feeling will it evoke? What type of attention will that carry? Will it provide some sort of special place in the crypto space for them? Will it give them loyalty points? Will they get special access to things or events or products/services?
Lots of things to consider here, but the main point is – what is the value YOUR brand is providing.
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My surprise from Peloton and Emma Lovewell
Having worked at agencies and currently on the brand side in marketing, I know how much brands care for their audience, their consumers, and their loyalists, look at https://www.socialboosting.com/buy-tiktok-likes/ for tiktok marketing and likes. On the flip side, being a consumer, I’ve had the opportunity to feel the love from some brands that have truly left an impression on me. Those are the brands I won’t forget so easily, and will be even more loyal to (or a new loyalist) because of how they appreciate and treat their consumers, look into human resources management.
I encountered brands like Banana Republic who sent me gift cards just by choosing true fans off of social media to surprise and delight with rewards. It was unexpected and a great chance to get consumers to come back in the store and remember how much they loved their products https://www.socialboosting.com/buy-tiktok-likes/.
Nordstrom, reached out with a personal shopper, and provided a guided experience with items that were specific to my taste based on my previous shopping behavior. It was curated just for me in a special and unique way.
Amex has always had amazing customer service. Anytime I ever had even the smallest of issues, they were able to resolve it right away and/or did their best to get to the bottom of the issue with little strain to me. That is clutch with such little time in our lives to be on the phone with customer service.
Mostly recently, I had an experience with Peloton, which was beyond remarkable. To caveat, I am a peloton enthusiast, who rides her bike on the regular, and posts about the brand and my dedication to my health and wellness. I also promote their content, products, and share content about their instructors who I admire and inspire me to be better each day. My favorite being, Emma Lovewell, who has a way of making me smile and excited every time I work out. Well…Peloton reached out to me and selected me to do an appreciation video/photo shoot for Emma to surprise her. They picked me up, brought me to the studio, and everything. To be chosen to surprise my favorite instructor was an honor to say the least.
Now here’s the clincher….the surprise was really for me (and the other honored peloton members who were invited). Emma was there and surprised me on set, in the middle of my video interview. She even brought out a cake for my bday (which was later that week). It was probably one of the coolest moments of my life, outside of maybe meeting Brad Pitt (still waiting on that one).
When brands take a moment and think through what will our customers appreciate beyond the product or service…that’s when they make an impact. When they think about what can we do to show our customers how special they are, that’s when they make an impact. Whether it’s a curated experience, great customer service, a surprise gift card, or an experience in person… small or big, they are all memorable and impactful.
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Why does Wattpad matter?
Let’s start with the stats, because they’re pretty huge (according to wattpad.com):
- Audience: 90M+
- Avg Eng Time Per Day: 52 Minutes
- MIn Per Month: 23B
- Audience: 80% Gen Z
These aren’t just users, they’re “hyper-engaged” users who not only consume content, but contribute by writing said content too. They’re involved. They want to consume content that isn’t the norm and allows for a new way of engaging with like-minded individuals (and now brands too).
Why should brands care? Well some are already here, and production companies are ahead of the fold by getting partnerships with Wattpad to bring these stories to life through other mediums including video on Netflix and more.
Other brands and studios are allowing Wattpad users to submit their stories to allow them to create a film using their content. These are new unique opportunities to allow a target, potentially less tapped audience, to be apart of the content creation mix. They aren’t just consuming, they are engaging, creating, and being apart of the beginning of a story. A story your brand can tell, with the audience.
Some used to called it the YouTube for writers/stories. But it’s become so much more.
Here’s a cool example with how Netflix got involved and how Lionsgate created a consumer contest for creation … and it appears it’s only the beginning.
Where will Wattpad go next? Maybe your brand can help steer that.
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