Why does Wattpad matter?
Let’s start with the stats, because they’re pretty huge (according to wattpad.com):
- Audience: 90M+
- Avg Eng Time Per Day: 52 Minutes
- MIn Per Month: 23B
- Audience: 80% Gen Z
These aren’t just users, they’re “hyper-engaged” users who not only consume content, but contribute by writing said content too. They’re involved. They want to consume content that isn’t the norm and allows for a new way of engaging with like-minded individuals (and now brands too).
Why should brands care? Well some are already here, and production companies are ahead of the fold by getting partnerships with Wattpad to bring these stories to life through other mediums including video on Netflix and more.
Other brands and studios are allowing Wattpad users to submit their stories to allow them to create a film using their content. These are new unique opportunities to allow a target, potentially less tapped audience, to be apart of the content creation mix. They aren’t just consuming, they are engaging, creating, and being apart of the beginning of a story. A story your brand can tell, with the audience.
Some used to called it the YouTube for writers/stories. But it’s become so much more.
Here’s a cool example with how Netflix got involved and how Lionsgate created a consumer contest for creation … and it appears it’s only the beginning.
Where will Wattpad go next? Maybe your brand can help steer that.