Marketing Strategy Today » mobile marketing

2024 Marketing Magic: Unleashing Your Strategy for Wildly Successful Campaigns

Pam Sahota — Mon, 27 Nov 2023 00:16:54 +0000

As we approach the dynamic landscape of 2024, strategic marketing has never been more crucial. Let’s dive into a comprehensive strategy framework, equipping you with the tools to navigate emerging trends, leverage cutting-edge technologies, and maximize impact. From data-driven decision-making to fostering authentic connections, here’s your starter guide to elevating your strategic marketing game in 2024 with your integrated marketing teams.

Data-Driven Decision Making:
- Emphasize the strategic importance of data and insights within your content and campaign planning/execution
- Discuss how a robust data analytics strategy can inform customer insights, refine targeting, and optimize campaign performance for maximum ROI.
Integrated Omnichannel Approach:
- Advocate for an omnichannel marketing strategy that seamlessly integrates various channels for a cohesive brand experience with one inclusive message that separates you from the other cats.
- Showcase successful case studies and testimonials that make you stand out amongst the crowd
Strategic Advocate and Influencer Collaborations:
- Curate your advocates and influencers within your integrated campaign strategy aligned with brand values and target audience.
- Ensure you foster long-term relationships that go beyond one-off collaborations to build authenticity and credibility.
Agile Marketing for Rapid Adaptation:
- Introduce the concept of agile marketing and its role in responding quickly to changing market dynamics. Ex. If your social post doesn’t work – change your tactics.
- This also helps to stay ahead of trends, adapt to consumer behavior shifts, and capitalize on emerging opportunities.
Strategic Content Marketing for Thought Leadership:
- Capitalize on the value of thought leadership in establishing brand authority.
- Create a focus on providing value and addressing audience pain points, can position a brand as an industry leader.
Predictive Personalization:
- It’s not a one fits all approach, consider predictive personalization in marketing efforts.
- Leverage AI and machine learning to anticipate customer needs, deliver personalized experiences, and enhance overall customer satisfaction.

In this ever changing landscape strategic planning is the linchpin for success. By adopting a data-driven approach, embracing an integrated omnichannel strategy, cultivating strategic influencer collaborations, practicing agile marketing, prioritizing thought leadership through content, and implementing predictive personalization, marketers can position themselves strategically for success in 2024. This framework ensures not only adaptation to the ever-evolving marketing terrain but also the ability to proactively shape and influence it.

Now it’s on you!

Live streaming App Meerkat and Why it’s Cool

Pam Sahota — Wed, 13 May 2015 19:37:05 +0000

Just what you’re looking for, another platform for you to share your brand’s content. I know, it’s exhausting and thinking about adding more is is just- no.

But this one is too cool not to tell you about.

The latest buzz is around Meerkat – a somewhat new mobile app, which has hit the streets of SXSW with a storm.

What’s so cool about it? Meerkat allows you to tweet live video in actual real time. This live stream option is super cool, especially for brands who may not have the ability to partner with the big publishers to do so.

Let’s break down the advantages:

It’s a free app to download and use
You can stream live or schedule your video
You can see what people you follow are sharing within the app or on Twitter (or wherever else they have embedded their Twitter feed)
In your dashboard you can see live feeds of folks using the app
You can see who is watching the live stream
You can comment, retweet, and “like” while watching

Why it’s a tool to keep in your social content toolbox:

Read more on the full post on Startup Fashion!

How to: Market to the Instant Generation (Gen Z)

Pam Sahota — Tue, 03 Feb 2015 00:34:42 +0000

Gone are the days of waiting for a catalog and thumbing through it casually. Today and tomorrow are the days of instant consumption. From brands like Instacart who allow purchases to be delivered within hours; to Snapchat which allows for people to share messages and then they “disappear” instantly.

It’s become a consumer world where things are not just desired instantly, but expected instantly. It’s a user behavior that impacts brand marketing from content strategy to content distribution to purchase behavior. Let’s break down what that means and how fashion brands can be on top of your game.

Content Strategy: consumers want their content in easy, consumable formats.

Short, visually-aesthetic content. The quality of the picture can grab a user’s attention more than any title will.
Think buzzfeed type lists, 10 – 30 second videos, and photo slideshows. Content that can be consumed within minutes is more likely to have less bounce rates.
Blogs posts with headlines that demonstrate the main points with a couple glances. When people are in a rush, give them the gist. They’ll dig in if they are interested in reading more.

Content Distribution: consumers want their content on the go, and within seconds.

Content should be formatted for any device – computer, tablet, mobile, and nowadays even a smart TV.
It should be within the channels they prefer to frequent (not only where the brand wants to be). For example, if your consumer is planning their wedding – they are searching on Pinterest. While someone who is in a discovery mode, may be perusing tumblr as they stroll.
Ensure load time is quick. Your website needs to be able to load before they get distracted by the next puppy walking down the street.

Purchase Behavior: consumers want to be able to purchase from anywhere, at anytime.

It goes without saying that your site should be developed to be device-agnostic. It’s not just mobile first – it’s however the consumer will see it, it needs to be a good experience.
Some brands have gone beyond the mobile website and developed apps for purchases. Take Nordstrom for example – consumers can go on their site, but their app allows for easier viewing and filtering of products due to its formatting. This is not to say every brand needs an app; the main point is your customers want an easy experience to purchase at their fingertips.
Determine your largest sites for referral traffic. As a consumer brand it may likely be Pinterest or Instagram. If so, use those social channels to allow for purchasing too. Leave the purchase link in the bio for Instagram. For Pinterest, ensure that the referral link goes directly to the purchase link. Quick easy ways to allow consumers to purchase without having to pay for sponsored opportunities within those social channels.

And in the end, remember to ask yourself one thing. As a consumer, is your brand’s experience what you would hope for?

This post was originally written for Startup Fashion.

Mobile First – Is your Brand There Yet?

Pam Sahota — Sun, 07 Sep 2014 14:12:58 +0000

In the not so distant past, it was OK to be “mobile friendly.” As long as your site and content had a way to look good on mobile and tablet devices, then you were good to go. Unfortunately…or should we say fortunately, mobile friendly is no longer enough.

Mobile is a priority for consumers, and they are dictating what brands need to do in order to stay on top of their marketplace. Still unsure? Just check out these stats and then tell me you don’t believe me.

65% of tablet owners report using their tablet while watching TV at least once per day
76% of users agree that location sharing provides more meaningful content,
84% made a purchase from a brand’s email
The top reason that consumers opt into push notifications is for coupons and deals (52%)
52% of searches are done on mobile devices
82% of mobile media time is from apps

(Stats Sources: Visual.ly and Exact Target)

Mobile first is a behavior, which consumers are continuing to adopt and grow with. They like their content to be at their fingertips, when they want it – and where they want it.

There are things you need consider in this mobile first world.

Your website should be built in Responsive Web Design in order to ensure it fits any device. In turn, the content within that site should be easily consumable and not device dependent. For example, if you have a form on your site, and someone is accessing it via mobile, don’t make it a chore to fill out. Keep it simple so they don’t mind doing it while they’re on the go.
Not everyone needs a mobile app. Sometimes it’s easier to integrate within existing app experiences to gain exposure in the marketplace. For example, for fashion brands – apps like Polyvore, Pinterest, and Wanelo allow for search-ability, sharing, and purchasing. Since apps like these are already within fashion consumer behaviors, it would behoove most brands to consider these on top of their existing app as well (if you already have one).

To learn more around mobile direct messaging and email, check out my full post on Startup Fashion.

Image via Just Ard

Recent Snapchat Updates & What it Means for Marketers

Pam Sahota — Sun, 05 Jan 2014 19:34:46 +0000

Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates.

Although there are fun little things like filters there are two things that stood out to me: (1) applying temperature through Weather Channel data and (2) allowing users to view one snapchat per day more than once (rather than letting it self-destruct).

What this means for consumers:

Like Instagram, consumers can now create more visually appealing content
Consumers can add more context to their snapchats
Consumers can re-watch snapchats that were too quick or too memorable not to watch again

What this means for marketers:

Snapchats that are about contests, hidden previews, product launches, or special events can be viewed more than once by consumers – allowing more interactivity and potential word of mouth
Brands can view snapchats submitted by consumers more than once, which allows for easier screenshots to view and assess for winners of contests
Weather.com has already gotten inside Snapchat as a potential partner – which has potentially opened doors for others with context that is fitting for snapchat users
There are more “tools” at consumer and brand disposal for making snapchat content more fun and relevant (filters, speed, temperature, location, etc)

What’s next in the photo and video app field?

Let’s see what Vine or Instagram come out with next…

This post was originally written for Social Media Club and my post can be found here.