When it comes to your website, email marketing, and social media, your content needs a call to action (cta). What is it that you want your reader to do? The CTA usually drives your audience to have an interaction with the content and engage (click, like, share) or potentially go somewhere else (such as your product page to purchase).
A great CTA can create responses from the audience and potentially convert them from a prospective customer to an actual customer (or a current one to a loyal one).
Here’s the thing though, not all CTA’s have to drive to a product or service.
Sometimes a CTA that leads to entertainment, valued content, or helpful tips is enough to make your audience excited for your product or service in the long run.
Here are 5 Alternative Calls to Action for Your Branding and Marketing Content:
Email: Cross promotion between social and email is a great way to get awareness of your content. Perhaps include some of your Instagram favorites in your email newsletter and allow your readers to “share” their favorite with specific hashtag. Allow them to be a part of your community and potentially be highlighted in your email next time.
Website: Have them “subscribe now” to your newsletter for information on events or entertaining videos, not necessarily sales and promos.
YouTube: Instead of leading them back to the site to purchase a product from your videos, perhaps have a simple annotation to go to the next video. Let them enjoy more awesome content, because they’re obviously watching the video for a reason. They’re interested!
This post was originally written for Startup Fashion – to read the full list of CTAs including Facebook and tumblr, check out my full post here.