Five CTAs to Consider for your Brand’s Content Marketing

 

CTAs for branding and marketing content

When it comes to your website, email marketing, and social media, your content needs a call to action (cta). What is it that you want your reader to do? The CTA usually drives your audience to have an interaction with the content and engage (click, like, share) or potentially go somewhere else (such as your product page to purchase).

A great CTA can create responses from the audience and potentially convert them from a prospective customer to an actual customer (or a current one to a loyal one).

Here’s the thing though, not all CTA’s have to drive to a product or service.

Sometimes a CTA that leads to entertainment, valued content, or helpful tips is enough to make your audience excited for your product or service in the long run.

Here are 5 Alternative Calls to Action for Your  Branding and Marketing Content:

Email: Cross promotion between social and email is a great way to get awareness of your content. Perhaps include some of your Instagram favorites in your email newsletter and allow your readers to “share” their favorite with specific hashtag. Allow them to be a part of your community and potentially be highlighted in your email next time.

Website: Have them “subscribe now” to your newsletter for information on events or entertaining videos, not necessarily sales and promos.

YouTube: Instead of leading them back to the site to purchase a product from your videos, perhaps have a simple annotation to go to the next video. Let them enjoy more awesome content, because they’re obviously watching the video for a reason. They’re interested!

This post was originally written for Startup Fashion – to read the full list of CTAs including Facebook and tumblr, check out my full post here. 

 

5 Items to Test in your Brand’s Email Marketing Campaign

Most brands realize that when it comes to marketing, it’s vital to “test and learn, test and learn, and a  test and learn some more.” Split testing, or A/B testing, your marketing efforts is helpful for determining what practices are the most effective in reaching your goals.

Let’s take one marketing example to  apply how this would work: email marketing.

Five items to consider testing when investing in email marketing efforts:

  1. Subject Lines: If your email has an offer, or a newsletter, or a blog post – consider testing different subject lines to see which ones get more open rates. For example consider tweaking the subject lines for personalization, region, or just persuasive verbage. TIP: keep it under 50 characters.
  2. Images: Consider two different images in the email body to which ones may help persuade the reader to click through to the content. For example is it an individual in the image or the product that helps persuade the reader to click through or perform your call to action.
  3. Opening Paragraphs: Most individuals preview emails in their inbox before opening which includes the first couple sentences of the opening paragraph of the email. Focus on making these two sentences the most appealing and reiterating the subject line in some shape or form to reinforce why they looked in the first place.

To read my other 3 items to test which include opening paragraphs, CTAs, and the day and times to send out the emails, read my full post on Startup Fashion.

Image Source: http://tweakyourbiz.com/marketing/2012/03/23/10-reasons-your-business-should-use-email-marketing/