Marketing your business in the new year is most likely something you’ve been thinking a lot about. So let’s take a look at what to include in 2015 that’s different than 2014.
Let’s break it down into an actionable checklist. You can refer back often to make sure you’re hitting your goals each quarter or mid-year and make adjustments as needed.
Your 2015 Fashion Business Marketing Plan Checklist
Evaluate 2014
- Where did your website referral traffic come from?
- Which pages were the most trafficked?
- Which pages had the largest bounce rates?
- Did people sign up for your newsletter? From where?
- Do people share your blog posts?
- Which channels lead consumers to purchase most?
- Is your social community growing?
- What content is your social community engaging with most? least?
- Do you have a good social content mix?
Improve on the Basics
- Review your marketing budget and decide how much money you can dedicate to digital marketing and where you’d like to focus based on your 2014 marketing review
- Make more use of the keywords that people use to search for your website content, products, and landing pages
- Make sure to use those same keywords in your social copy – especially on channels like Pinterest where those words are used to help discover pins
- Focus more on the channels that provide referral traffic and/or purchases
- Cross promote your content and let followers know about the existence of your other channels
- Invest in channels where you don’t have to spend as much money to get content out to your audience (ex. Instagram, Twitter, Pinterest, tumblr)
Test Something New
- Instead of just posting photos on Instagram, try some of the video features such as Hyperlapse. Some tips here!
- Work with influencers who are willing to trade goods for content (or a small stipend). Not all influencers need lots of money to create great social content for your brand.
- Invest in a tool that will help you schedule and plan your social content. Hootsuite has affordable options with simple scheduling for small brands and startups. It allows more time for the important things like strategy, blogging, and experimentation.
Be excited for the new year — embrace growth and allow your brand to kick some marketing butt!
This post was originally written for Startup Fashion.
So if you’re anything like me, you may have a lofty list of things to achieve for 2014; perhaps forgetting how much time they’ll actually take. So bring yourself down to Earth for a minute, and think realistically. Instead of having 20 goals, consider 5 to 7 that you can span out within the first 6 months. Then in the second half of the year you can see what worked, what didn’t, and revise, optimize, and achieve more than you originally planned.
Where to start? Consider these tips while crafting your marketing and business goals.
1. Ensure all your goals are measurable – If you can’t measure it through things like engagement, referral traffic, etc – then you won’t know if it worked and/or what went wrong during your test phase.
2. Review your previous goals from 2013 – This is a great place to start, because it allows you to learn from previous successes and mistakes and see where there is room for growth. For example, if you started a video series in 2013, perhaps in 2014 there is room to grow it further with different genres or perhaps utilizing other social media channels to amplify engagement around the video content.
3. See how your departments can work together on resolutions – Since marketing doesn’t operate alone, it’s important to put your heads together and see how each department can help in crafting next year’s goals. For example, the tech team may have some great ideas on how to make your website “work for you” better. Tap their minds and figure out what is achievable. It may surprise you!
To read my other 2 important must-have goals for 2014 around budgeting and thinking outside the marketing box, check out my full post on Marketing on the Rocks.
Image Source: http://www.business2community.com/marketing/
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