StrawberryJ.am & Buffer Partner Up: Online Sharing News Made Easier

StrawberryJ.am is not your typical “spread.” The startup recently partnered with Tweet scheduling tool Buffer to offer a more robust service for your Twitter needs and wants. I had the opportunity to check out a trial of StrawberryJ.am and am excited to share my findings with you eager readers…

Twitter is a great news source

Most of us have realized that Twitter is a great way to keep up with friends, networking, engaging with your target market, consuming news and more. I know that when I get to work in the morning I peruse my Twitter lists to see what’s “shaking,” what’s the latest  news, and what of those I want to share. However, as one’s followers grow, people Tweet more, and your time decreases — the ability to keep up with social media news isn’t always so easy anymore. In addition, curating and creating Tweets takes just as long too! In short, it would be great to have a nifty tool to help tell me (and you) what’s the latest and greatest of real-time news and most popular/trending news. Here’s where StrawberryJ.am and Buffer come in…

Why StrawberryJ.am + Buffer = Awesome

1. Popular News: You can keep up with the most “popular” news among the people you follow on Twitter – aka via how many people share that article. As seen below, currently the most popular thing was the Bruins winning the Stanley Cup.

 

2. Real-Time News: You can also keep up via real-time news as it happens.

 

3. Hashtags: You can stay up to date with popular/recent articles that were shared in correlation with certain hashtags such as #Fail!

 

4. Lists: Keep up with particular lists rather than all the people you follow. For example I have a list of people I follow that are specific to Boston and/or just awesome people in the industry of marketing/branding/social-media. It keeps it easier for me to “listen” to the people I respect, like, and think are just plain awesome.

 

5. Search: Be current on articles related to keywords that are a focus of your brand/company such as oneforty!

 

6. Email: You can have these updates emailed to you with however many links you want per however many categories (as above) that you have set up.

 

7. Buffer it: When you go to share these awesome news articles you find in your specific, focused, quick, and efficient manner — you  may not want to share them all at once. Might feel a bit spammy and ad-nauseam? Buffer allows you to space out these Tweets.

 

The value for your business

1. Popular News: Great way to see what’s most relevant to people in your target market list quickly and efficiently.

2. Real-time News: Keep up with what’s current so you can curate, respond, question in real-time as well.

3. Hashtags: This way you can organize what you are searching for and keeping track of easier. And in turn you can listen and respond just as easily. Have a campaign with a hashtag but too many tweets? This way you can see what is most popularly shared from that hashtag. Aka cutting through the clutter a little easier.

4. Lists: This allows you to be more specific in your up to date or popular news. You can focus on the news by competitors, target market, etc.

5. Search: Gives you the ability to see what articles are being spoken about from people you may or may not follow yet. For example, are you in the car industry, and want to know who’s talking about SUVs and what types of news is popular/current. Easy enough!

6. Email: Have the news come to you. Another way to save time and get your news on the go. Because your time is important!

7. Buffer it: Another vehicle to save time in addition to the efficiency of finding news via StrawberryJ.am. Buffer allows you to be more efficient and timely with your Tweets when sharing said articles.

Having spoken to the Co-Founder of Buffer, Leonhard Widrich, he offered up his thoughts on the alliance and the benefits being offered to their target audience… ”Our first goal with Buffer is to help people to do well on Twitter. As the team fromStrawberryJ.am is chasing the same aim by making it more efficient to read tweets, the partnership was fantastic. We hope to make Buffering from anywhere even easier in the future and integrate into more reader, mobile and Twitter clients.”

That sounds pretty fantastic to me. I look forward to hearing what the rest of you think of this integration and to make it easier for you awesome oneforty readers to check out StrawberryJ.am and Buffer who have offered a free trial just for you!

Note: this post was originally written for oneforty, which was acquired by Hubspot.