Tag Archives: Yammer

10 Helpful Tools to Increase Productivity

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Sometimes I feel that I am my own worst enemy when it comes to productivity. Spending a little too much time catching up with friends via email, Facebook andTwitter. Or too much time organizing myself instead of actually putting my ideas into action. I am sure many of you have your productivity vices as well. For all you social media pros out there who are so busy between Tweetups and networking and managing emails and Tweets for both your personal and professional brands, I have some tools to help you (and me) out! Keep reading for  a list of apps that can help you stop wasting that precious time, and make use of it more efficiently (because our time is valuable!)

1. Evernote: Ever think of a great idea for a blog post or business decision but don’t recall it the next day? I hate that! Well Evernote, is helpful in those situations because it helps you keep track of ideas whether you’re on the go or not. And luckily for us, it is available for Macs, Windows, iPhones, Androids, Blackberrys and more! My boss mentioned this tool to me and I had been meaning to check it out…she could not have been more right regarding taking notes and staying organized with Evernote. Two thumbs up!

 

 

2. Rapportive: Too many emails and social media connections to keep track of who they’re from? Rapportive allows you to see profiles and social network connections of anyone you are emailing with (in Gmail). Simple way to keep track of people and how they’re connected to you.

 

3. Yammer: Want a way for you and your coworkers to communicate regarding business objectives in a fun yet effective manner? Yammer allows for the simplicity of Facebook and Twitter, yet keeps things private for your work community only. Allows employees to share documents and files, as well as communicate directly with coworkers without the use of email. Nifty tool to keep up with coworkers and business ideas inside and outside of work.

4. Mystickies: Tired of bookmarks? “To put it simply, Mystickiesallows you to place little yellow squares of digital paper anywhere and everywhere you feel like in the whole wide web.” This is basically another way to keep track of what you want to go back to on the web later with fun “stickies.”

 

5. Tungle: Your schedule as hectic as mine? Worried about making meetings and double booking for lunch? Tungle integrates with your calendar and shows your availability to others so they can schedule meetings at your convenience. The work isn’t in your hands, and it eliminates the back-and-forth email communication involved with scheduling meetings.

6. Boomerang: In short a helpful add-on for Gmail which allows you to schedule emails for later. For example, you may want to send reminder emails to people regarding an event, product, service, or meeting — but not right away. Schedule them, and have Boomerang do it for you later.

7. Timely: Worried about wasting time tweeting out posts and not getting any engagement from your target market? Timely helps you figure out which times work best and when you can program auto-tweets for best response.

8. Mint: Don’t fret over money, Mint helps you stay organized and “fret less.” In short, Mint brings all your financial accounts together online, automatically categorizes your transactions, lets you set budgets & helps you achieve your savings.” Pretty awesome and way less time than an excel spreadsheet.

 

9. Manilla: Like Mint, this tools helps you manage money, BUT — it helps you manage all of your accounts and automatically pay online from ONE place. Therefore, rather than having a million accounts coming from email, mail, and different websites, Manilla provides a simple user-friendly platform to have a more efficient way to pay your bills, subscriptions, and keep track of points!

 

10. Join.me: A simple way to have a meeting away from your office. You can share your screen or view someone else’s and see what they want to demonstrate and show you without being present in the conference room! My advice – add Skype when doing this!

Have other tools you love for productivity? Please share!

Note: this post was originally written for oneforty, which was acquired by Hubspot. 


5 Ways to Sell Social Media Internally

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Unfortunately, not all organizations/offices/companies are ready to jump on the social media bandwagon. There are still places of business which are hesitant to have a social presence on platforms such as Twitter and believe it is a waste of time and not worth the effort for their brand. So how do we get the CMO and other management on board? Is it possible to not have every blog post and/or Tweet reviewed by legal? It is definitely a battle for some offices, but not impossible. Here are some suggestions to help you persuade your office management that social media isn’t something to avoid, but something to embrace…

1. Internal Communication: With some places of business it may be best to ease into social media with an internal social system first. That way the management can see that social media is valuable for engagement and how it is not a threat, but useful. For example, Yammer – an internal communication tool for companies (used at many companies including Groupon, claims to be as simple to use as Facebook and Twitter. It includes microblogging, profiles, direct messaging, and other useful work tools. Thus, Yammer allows the ease of external social media but keeps items private to the company interaction only. Hopefully with an internal start, a push towards external use will be less difficult. For pricing info, view packages here, which include Basic for Free and Enterprise for $5/user/month.

2. Social Media Policy: When easing your company towards external social media a social media policy may help in order to ease the stress factors of upper management and the legal team. Items to consider in this policy include the following:

a) Purpose of using the social media platforms

b) Cite name and sources when relevant/necessary

c) Do not share confidential information about the company and/or clients/consumers

d) Exercise good judgment when sharing content

e) Be respectful

Of course there can be more specifics, but this a good start to ensure that using social media will not mean falling off a cliff. The use of social media would be to benefit the company by demonstrating to their target audience who the brand is, what the brand is capable of, and how the target audience should want to engage and be a part of the community the brand is building.

3. Social Media Plan and Involvement: Putting heads together and coming up with a social media plan/strategy would be helpful in order to ensure that blog content, shared posts, and Tweets are all on topic and relevant to where the company is hoping to be and heading. It will reassure management that there is a purpose and set of goals rather than randomly posting content. And a part of this plan, many companies include higher-up management such as CMOs and CEOs to be involved in the customer engagement such as Tweeting. Consumers have more respect for a brand when a higher-up is taking part in the conversation. For example, Zappos is a great example. The @zappos Twitter account is the CEO who Tweets on a regular basis with a mixture of professionally related items and personal – to show he is in fact just another person (humanizing the brand) and is willing to follow and chat with consumers. Then, of course, there is also @zappos_service which handles all the consumer service issues, questions and comments specifically. I think this is a great technique to show the brand is not just a name, but personable, and cares about each consumer. Higher-Ups and social media teams should use this as a possible model when putting together their social media plan because social media strategy is a part of marketing strategy, which is a part of the business strategy, which is how a business is successful. I think Zappos is showing us how success is more than tangible when you put in the effort.

4. Community Manager: Designating a specific community manager to be in charge would be key. That way this specific person would be the one in charge of ensuring: (1) valuable content is on the blog; (2) posts on Facebook and Twitter are on point; (3) comments (whether negative/positive) regarding the company brand are being “heard” and responded to in a timely manner. Therefore an experienced social media expert would be positioned to assist with the success of marketing for the company, and able to report to the head of marketing with success factors, issues, and potential growth. Just like any other department in a company, a specialized expert is helpful to ensure things run smoothly.

5. Email Marketing: It is helpful to use email marketing as a tool to help the launch of social sites for your company. For example, you want the people who subscribe to your newsletter and/or people in your email list to be aware of your presence – whether on your website, blog, Facebook, Twitter, or other social platform. For example, MailChimp is a great tool to design your emails, and more importantly, track the success of your emails that went out. Did people open it? How many times? When? Etc. It’s a very useful tool for sending out bulk emails to make an announcement, such as your new social platform launch and/or just to spread  other cool news and company updates to your audience. Then you can also track the success of those who opened the email and then went to your Facebook page and “liked” the page, among other things. A great way to show management, that this easy way to spread brand awareness is not an option anymore, it is critical for companies to be involved or fall behind.

Although it may be difficult to get some higher-up management on the social path, it is definitely worth the effort. Whether you start out with an internal social network to show the ease of use, demonstrate the caution that can be used (without restricting or restraining) via a social media policy, explain the plan of attack that will be utilized (hopefully with the CMO/CEO taking part in some way), and/or designate a community manager who knows how to handle social media like he or she knows the back of his/her hand — social media can be implemented in even the most conservative places of business. Just look at law firms, who used to avoid it, and now embrace it. Best of luck implementing social media in your workplace, and when you do, do not forget to promote it, whether via MailChimp or another useful marketing tool.