Tag Archives: photo content

Why the new standalone app Layout by Instagram is worth downloading

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Instagram app Layout

Layout, the latest standalone Instagram app (since Hyperlapse), has hit iOS. The app allows for users to easily collage your photos in unique and simple ways and then instantly share on Instagram and/or Facebook.

Instagram claims that it isn’t trying to create yet another collage app, but to create one that makes collages easier to make and more user friendly.

So what does this mean?

In short, it’s a new feature app that allows Instagram users (and photo takers) to have another tool in their “artistic” toolbox. The collages have some set parameters, but from there you can fiddle around and make your collage your own.

Having played around with it, appears to take some of the best features of other free apps such as PicStitch and combine them with ease of use, and a much friendlier user interface.

The Layout features to consider when creating your next collage:

  • Ease of sorting through photos on your phone
  • Adding multiple pictures at once to the collage
  • Taking pictures for the collage instantly (in multiple succession)
  • Unique grid options that aren’t just one size or shape
  • Unique ability to shift and mirror the images for different viewpoints

Why it matters to consumers:

The app allows consumers to have more fun when taking photos to post. It allows them to post more photos at once and in turn create/make a story out of the moment they are sharing.

Why it matters to brands:

As consumers can share a more detailed story of their moments, so can brands. When it comes to events, product shots, new releases, and behind the scenes – Layout is a new tool to keep in mind. It will allow your brand to show different views of the same product at once versus sifting through multiple photos.

Read more on why it matters to brands on the full post at Startup Fashion.

Instagram: Contests that Work

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Instagram, the ever popular mobile app allows brands, influencers, and consumers to share and unveil their visual stories. Brands tease products, show insider stories on the development of campaigns. Influencers are tapped to help unveil new releases, do giveaways, and/or help promote the brand in unique and fun ways. Consumers – well consumers are doing whatever they want. They show their daily lives, a sneak peek into what makes them who they are, and the brands they choose to connect with.
And one thing, consumers seem to love on Instagram are contests. But here’s the thing, contests need to be simple, easy to complete via mobile, and not time consuming in order for consumers to participate.

A few simple contest methods that work:

1. Upload Photo and Tag with hashtag
2. Like and Comment on Post
3. Repost Image with Hashtag
4. Like and Tag Others

Make it cooler by:

1. Incorporating both brand, influencer and UGC elements. For example, allow an influencer the reins to your instagram handle for a day. Especially when it’s someone attractive (yes, really) people flock to the handle to check out what they have to say and what they post.
2. Giving a fan the chance to be featured is always fun for the consumer
3. Doing the contest around a special time of year, event, and/or tv show to boast the type

One contest that consumers could do without:

The Loop giveaway – This contests typically involves several steps including but not limited to:
1. Liking the photo of an influencer.
2. Answered a question in the comments.
3. Clicking on the next influencer tagged in the photo.
4. Repeating Steps 1 – 3 with that said influencer.
5. Repeating this several times (potentially up 25 or 30 times) until you are brought back to the original influencer you started with.
Who has time for that? I was dismayed the first time I attempted this because I thought the giveaway was cool. After going through 3-4 rounds of the above, I gave up and walked away. If it takes more than 90 seconds to enter a contest, I’m out. There are two things that work when it comes to contest on Instagram – simple and creative/fun. If it’s not that, then don’t waste your time brands!

Cool vendor to consider:

Offerpop is a great partner that helps brands have a contest across social channels and site experiences. It allows the contests to go beyond the instagram interface. For example, people can enter a contest simply by uploading a photo through instagram (or channel of choice) and tagging appropriately with a particular hashtag and they’re entered. Then those entries can but thrown together in one place for all consumers to see and/or vote on for a second layer to the contest. I particularly like the example offerpop did with the Colts here because it involves puppies. Puppies always win. We know this.
Photo Sources: Firebellymarketing; scottgombar
This post was originally written for Socialnomics. 

Fun and Creative Ways to Use Snapchat for Your Brand

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Snapchat for fashion brands

Snapchat, known as an instant and temporary consumption app for photos and video, has been rampant among the millennial generation. They use it to share their food, their shopping adventures, their nights out with friends, and even the brands they love to wear and shop for.

As per the Guardian, this past October, the Pew research centre claimed that 9% of American mobile phone owners were using Snapchat, which would suggest 26million users in the US alone. Among 18 to 29-year-olds, the percentage rose to 26%.

And brands have taken notice – and they are finding creative ways to utilize the app to their advantage.

Here are 3 ways that could be effective for a brand who wants to reach the Snapchat audience:

  1. Instant Giveaways – This can be a quick and dirty way to gain some fans on Snapchat. For example, the first 50 fans to follow your brand on snapchat could win a free tote bag made just for those fans. Not only is that fun for the fans, but hopefully more fans will come your way through word of mouth after the fact too.
  2. Sneak Peeks for Upcoming Product Lines– Brand fans love to feel special and get sneak peeks of new items coming out before others know. Imagine knowing that a new shoe line is being introduced with a celebrity partnership before the mass audience knows? It’s exclusive, it’s cool, and it’s using fun technology.
  3. Giving an insider look into an event – This is one of my favorite uses because it allows people to feel a part of an event even if they can’t be there in person. And using Snapchat to do so with its instant and temporary consumption makes it seem even more special when a fan gets an inside look. This is something that Rebecca Minkoff did to make consumers feel like they were part of Fashion Week.

Excited to learn more? You haven’t gotten to the bonus section yet on how Snapchat is more than just another photo app. Check out my full and original post on Startup Fashion for more!