Category Archives: Apps

Why the new standalone app Layout by Instagram is worth downloading

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Instagram app Layout

Layout, the latest standalone Instagram app (since Hyperlapse), has hit iOS. The app allows for users to easily collage your photos in unique and simple ways and then instantly share on Instagram and/or Facebook.

Instagram claims that it isn’t trying to create yet another collage app, but to create one that makes collages easier to make and more user friendly.

So what does this mean?

In short, it’s a new feature app that allows Instagram users (and photo takers) to have another tool in their “artistic” toolbox. The collages have some set parameters, but from there you can fiddle around and make your collage your own.

Having played around with it, appears to take some of the best features of other free apps such as PicStitch and combine them with ease of use, and a much friendlier user interface.

The Layout features to consider when creating your next collage:

  • Ease of sorting through photos on your phone
  • Adding multiple pictures at once to the collage
  • Taking pictures for the collage instantly (in multiple succession)
  • Unique grid options that aren’t just one size or shape
  • Unique ability to shift and mirror the images for different viewpoints

Why it matters to consumers:

The app allows consumers to have more fun when taking photos to post. It allows them to post more photos at once and in turn create/make a story out of the moment they are sharing.

Why it matters to brands:

As consumers can share a more detailed story of their moments, so can brands. When it comes to events, product shots, new releases, and behind the scenes – Layout is a new tool to keep in mind. It will allow your brand to show different views of the same product at once versus sifting through multiple photos.

Read more on why it matters to brands on the full post at Startup Fashion.

Because Periscope is Worth Checking Out

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fashion business periscope

Recently we talked about the live streaming app, Meerkat…but have you heard of Periscope? It is the latest in the live streaming trend that has appeared and it’s taking the brand marketing world by storm.

The questions we wonder as we evaluate Periscope:

  • Is it a meerkat “killer” ?
  • Is it better than meerkat?
  • Which one should I, as a brand marketer – invest my time in?
  • Do people care?

Is Periscope a Meerkat Killer: Maybe.

Periscope is a direct competitor and it was put out by Twitter. It allows for seamless integration with the popular social channel and way more brands and marketers have taken advantage. Currently you have  big name early adopters such as Mountain Dew and DKNY and also emerging brand users like Nearly Naked Jewelry, who showed us a Behind the Scenes of a collaborative photo shoot they did with several other brands.

Is it Better? Yes. Why?

First, you can integrate your Twitter list automatically. In addition, Periscope has the ability to save and view videos later. They don’t disappear in that “snapchat” sense as in Meerkat. This allows for viewers who may not have been able to tune in directly during your event to watch a few minutes or hours later (up to 24 hours).

Which one should you invest in?

If you are geeky like some of us and want to know more on investing and why do people care… Check out the full post on Startup Fashion!

The Not-So-New Jelly App & Why You Should Check it Out

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jelly app

Jelly. Another obscurely named app? Maybe. Useful? Maybe. If you use it to your advantage and think of it as a resource.

So what is the Jelly app and why should you care?

To summarize from the past couple months, “Twitter co-founder Biz Stone released Jelly, an app that allows users to ask a question with an image, and immediately receive a response through a link, a drawing on the original image, or simple text.

Some may ask: what’s the point? Isn’t that just like Quora or Thumb? Not exactly. While it’s tempting to write off something like Jelly as social-mobile’s latest shiny object, Stone’s latest project has some unique features and functionality that could prove useful to marketers.”

What’s useful about the Jelly app for Emerging Startups?

  • It’s free. Yes, some apps start out free, but have a paid element later, but for now Jelly is a free experience. So let’s take advantage while we can.
  • Audience. You’re utilizing not just your audience, but your audience’s audience. So for example, you aren’t just asking a question to your Twitter audience, but also the people they follow. Extending this reach is super beneficial to reach more eyeballs.

To read more on why it’s “easy to use,” good for “real time,” and especially for Market Research on your products and services, check out my full post on Startup Fashion.

Image source André-Batista

Three Second Screen Vendors for Brands to Consider

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Tweet Tweet.

Nowadays more and more people are multitasking while watching TV in their living rooms and bedrooms. The laptop is open, the iPad is flipped up, and the smartphone is more of an experience than a phone. People are tweeting, get glueing, checking in, posting, and more. Why only watch a tv show, a sports game, or an event when you can experience more through the accompanying apps?

Shows like Glee and Fringe have multiple hashtags through each episode so people can follow the conversation and join along on Twitter. Other shows, like HBO’s True Blood, have accompanying apps which go deeper into each episode. Then there are apps like Shazam, Get Glue, and Zeebox which bring even more to your fingertips through the app experience for multiple shows and movies.

Shazam: This app is known for “naming that tune,” but now it does even more. Brands and shows can integrate the app into programs and ads to create a call to action for the audience. And now it can also display information about the cast, buzz, gossip, links for trivia, and facts. Look out for the CTA on the corner of your screen – and see what’s in store from your favorite brands, shows, and more.

Get Glue: Like foursquare, fans have an opportunity to “check in” but this time it’s in TV shows. Fans can then reap rewards, chat with fellow fans, and receive “recognition” for their status. It’s basically a fun interactive way to be a part of your favorite shows and movies while watching. With over 2M users, this app demonstrates that brands shouldn’t pass this one by…it has potential to reach viewers where they are interacting during the show and/or viewing experience.

Zeebox: Funny name, great app – it’s like all the viewing apps in one experience. In short it’s an app that pertains to what you want to watch and what your friends are watching. It allows audience members to dig a little deeper into their shows through “zeetags” which appear during certain scenes and allow you to click for more info and insights into what’s happening. And of course it is also integrated with your social channels through both Facebook and Twitter and can even allow viewing parties with friends.

Why it matters? Brands have an opportunity to reach their target audience when they are most engaged with viewing and apps. Brands have the ability to optimize their ads with call to actions, partner with shows, sports games, and live events. For example, the Super Bowl had hashtags in every commercial — although this is a quick and simple CTA and click for engagement, it is a step closer. Brands who know how to move faster and take advantage are shows like I mentioned above. Will your brand be a leader in the second screen experience? Don’t be left behind – give your consumers rewards for engaging with your branded content when they want it and where they already are engaged.

NOTE: This Post was originally written for Social Media Club and my original post can be found here.

Further Reading:

 

Five Productivity Apps To Stay Organized This Fall

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As many of us have realized with September, comes not just the school year, but autumn days full of productivity and kicking butt with new projects, goals, and more.

So in the back to school spirit – for those of who aren’t going back and haven’t been back in year – here are some productivity apps to keep you on track (in between those pumpkin lattes of course)…

1) Evernote

I know Evernote is one everyone’s list for smart tools to use to keep track of your notes and more…but it can’t be overlooked. I use this app every day at work to keep track of different meetings, different projects, and even random To-Do’s, as well as my own personal projects including blog post ideas and more. Why? One simple reason: once you type it on one computer, it is seamlessly saved on all your devices through the cloud. Can’t remember that note you took in the 9am meeting? No problem – check your smart phone and it’ll be their via the app. Simple, easy, and amazing.

2) Pulse

Do you read 20 million different magazines, newspapers, blog posts, and other online articles? So do most of us these days and it’s impossible to keep track of it all even with google alerts, RSS feeds, and emails. Pulse makes it simple to have them all in one place in an easy to read visual format – looks just like a glossy magazine but accessible on your computer and/or mobile device. In a time when pictures and visuals “win” Pulse takes advantage… and no harm in checking it out – it’s free.

 3) iDoneThis

Whether its your work team or significant other – this tool helps keep track of assignments people have done or not. Integrates with Gmail and lets you get a quick snapshot of what people did that day or week. Unfortunately it’s not free but it’s only $3/month per person. Not bad for a quick tool to keep track of your tasks.

4) Smartr for Gmail

Makes your inbox smarter so you don’t have to deal with the hassle. Takes less time for you to fish through your inbox looking for a contact and stay on top of the main contacts you email with on a regular basis. You can even view more fully complete profiles of contacts including their Facebook and Twitter (which can also be minimized when not needed).

5) Remember the Milk

Are you the type that goes to the store and then forgets half the items on the so-called “list”? With all that we have going on in a regular day from exercising, work, home projects, making plans, seeing friends and family, walking the dog…remembering the olive oil for dinner may be easily forgotten. That’s a handy dandy to do list app comes in handy, which also integrates with gmail (who doesn’t love gmail?) and can easily be accessed via mobile devices including Siri! Although there are tons of other to do list apps out there, this one couldn’t help but catch my attention with the name and the integrations and quick and simple to use interface.

What other apps do you live on each day to be more productive?

Note: I originally wrote this post for Social Media Club and my post can also be found here.