There are many factors when it comes to a website refresh, rebrand and relaunch for your brand. Have you considered the ones that most for your team?
If it’s a refresh (and not a total relaunch with a rebrand potentially involved) you can consider a few of the following:
- Have a project manager
- Establish a sprint / timeline for the work
- Gather the stakeholders and prep review meetings
- Ensure you have all the content and creative prepped for your dev team in the environment you use (Jira, etc)
- Have a launch and QA plan/schedule
- Have the dev team at the ready for any last minute updates after launch
For a rebrand and relaunch you want to have a few more requirements in your consideration bucket. In addition to the above consider:
- Have a kickoff
- Have a longer timeline with built in reviews for designs and time to make updates to the content, creative and design templates
- Have the SEO team primed for content review and utilize their recommendations during copy timelines
- Consider weekly work sessions to review with stakeholders
- Consider daily scrums to discuss goals and blockers for the day and week
- Have extra budget if extra time is needed, especially when working with agencies
- Ensure the analytics team has reviewed the current site before updates are finalized to ensure you are not removing what works well, but perhaps just optimizing it
- Adhere to your digital web strategy (to be discussed more in another post)
- Have a pre-launch and launch plan
- Have a larger QA team at the ready along with additional developers if needed
- Have an announcement plan for the site experience to socialize with your main channels especially for large pieces of content which may be on the homepage
- Have internal buy-in early so there are no blockers last minute
There’s always a ton to consider, but these are key elements for any website launch.
The last thing you want for your brand is to drop a ball or many balls before go-live. Instead, have a project plan, timeline, and prepped team and feel fully prepared.