Video content isn’t a new trend, but it’s definitely being adopted more often by brands as the value and engagement has increased with social media and blog content — especially fashion brands, in order to tell their story.
The value of video content is growing exponentially in this visual world of social media and content.
Hot Example: Just look at Burberry and how they utilize YouTube videos and streaming videos throughout their Facebook page. They give their Facebook fans the chance to have insider content on their campaigns and runway shows, as well as be there live and “front row.”
Or if you want to get really tech-sexy: Add video to your in-store experience like Burberry did below.
Why should your fashion brand embrace video content?
Drive Commerce
YouTube videos are great for driving action if used properly. If your budget doesn’t allow for youtube annotations (driving to products and services) then embedding video content on social sites or a blog is a great alternative. It’s easier to drive to commerce and doesn’t cost a pretty penny to do so. Note – Videos are great for sharing a sneak peek into a new product line; how a line was made; a runway show; and of course enticing the viewer/customer to “want” – no, “need” your product.
Engage
Fans, especially loyal fans of fashion brands, want the inside scoop of the latest and greatest coming down the pike. And when there’s a sale – they want to be the first to know.
Gap on Facebook does a great job of letting friends know when something is new, when there’s a sale coming up, and when there’s an online exclusive.
Read more on how you can engage with video content; and my third tip on how to take advantage of video for your fashion brand on my original full post on Startup Fashion.
Photo Sources: Fast Company
